Author Archives: kkoots

Online vs. Online

Posted on November 7, 2011 by kkoots

My client for writing and editing was a PR fashion blog and the owner, Crosby. I liked them on Facebook last year when I was taking the class. Crosby won many awards due to her blog, however she did not … Continue reading →

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Writer’s Block

Posted on October 31, 2011 by kkoots

Blogging. What do I talk about? Some weeks I know exactly what I want to blog about. Other times I am just completely stumped, and I am sure that everyone is in the same boat at some point. Especially when … Continue reading →

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A Killer Resume

Posted on October 17, 2011 by kkoots

I have been working diligently lately on a resume that is sure to get me any internship I want. This has taken a lot of research, however, and I am going to share some of the tips I have found … Continue reading →

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Message Credibility

Posted on October 9, 2011 by kkoots

I recently became obsessed (and completely annoyed) with errors in people’s writing, no matter the outlet. Mispelling and errors are extremly disstracting and their inapropriate in all cases. See?  (It was hard for me to just type that and leave … Continue reading →

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Out With the Old…

Posted on October 3, 2011 by kkoots

After talking with fellow classmates about their internship experiences, I noticed a trend with a few of their comments. Organizations do not seem to be sticking to AP style rules. Is this because organizations think the rules are outdated? Are … Continue reading →

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Digital Divide

Posted on September 25, 2011 by kkoots

When Jack Rogers came to our class the other day, I think he made an interesting point when talking about social communication. We focus so heavily these days on social media and how it will be helpful for reaching audiences … Continue reading →

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A shilling or two

Posted on September 19, 2011 by kkoots

Internet. Seems to be the main form of communication in most people’s lives these days. We get our information and do research over the internet to make more informed decisions. Most often, when either online shopping or simply comparing information … Continue reading →

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In times of crisis…

Posted on September 12, 2011 by kkoots

Recent Salmonella outbreaks at Cargill Inc.’s Arkansas meat processing plant has brought back memories from Strategic Planning about crisis management and communication. The two outbreaks—spanning 31 states—affected 103 people, killing one. Cargill is still trying to find the source of … Continue reading →

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The Importance of Connectors

Posted on September 5, 2011 by kkoots

Since the beginning of this semester, I have been asked multiple times what I want to do after I graduate college. I just laugh and tell people I hope to get a job in this “terrible market”. However, all jokes … Continue reading →

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Social Media Optimization

Posted on August 29, 2011 by kkoots

Persuasive messages are created and used for the consumer to take an action intended by the company. Knowledge of your publics is key so that messages can be sent out by strategically selecting appropriate vehicles, to ensure that the selected … Continue reading →

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