Persuasive messages are created and used for the consumer to take an action intended by the company. Knowledge of your publics is key so that messages can be sent out by strategically selecting appropriate vehicles, to ensure that the selected audience, one that is more likely to take action, sees the message.
What happens when we take the power of selection out of the hands of the writer and put it in the hands of the people? This is how social media websites work, where the users select what they want to see and read about, and even “like”. Through social media websites, it is hard to get your message through the clutter of the millions of users.
However, after extensive research, social media “experts” have devised a few tricks to help your messages be seen and shared.
Some techniques for engaging high user activity on your company’s social media posts:
- Including a question or call to action the end
- Incorporating photos within the posts
- Links with thumbnail images
On the company blog or social media page, it is important to include buttons to help consumers spread your messages to other networks, having the users be the ones to take your messages viral.
Keep your messages positive! Negative posts lead to fewer followers.
Use words such as you and we. This makes consumers feel like they are part of your organization, and more likely to continue following your page.
Finally, SPELL CHECK! Misspelled words can definitely ruin your credibility. Read, reread, and have another person read your posts. This will make your message more powerful.
These few tips can help ensure your messages make it to the screens of the intended receivers and hopefully the anticipated action is taken.