Social Media Optimization

Persuasive messages are created and used for the consumer to take an action intended by the company. Knowledge of your publics is key so that messages can be sent out by strategically selecting appropriate vehicles, to ensure that the selected audience, one that is more likely to take action, sees the message.

What happens when we take the power of selection out of the hands of the writer and put it in the hands of the people? This is how social media websites work, where the users select what they want to see and read about, and even “like”. Through social media websites, it is hard to get your message through the clutter of the millions of users.

However, after extensive research, social media “experts” have devised a few tricks to help your messages be seen and shared.

Some techniques for engaging high user activity on your company’s social media posts:

  • Including a question or call to action the end
  • Incorporating photos within the posts
  • Links with thumbnail images

On the company blog or social media page, it is important to include buttons to help consumers spread your messages to other networks, having the users be the ones to take your messages viral.

Keep your messages positive! Negative posts lead to fewer followers.

Use words such as you and we. This makes consumers feel like they are part of your organization, and more likely to continue following your page.

Finally, SPELL CHECK! Misspelled words can definitely ruin your credibility. Read, reread, and have another person read your posts. This will make your message more powerful.

These few tips can help ensure your messages make it to the screens of the intended receivers and hopefully the anticipated action is taken.

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4 Responses to Social Media Optimization

  1. I definitely agree with your view of social media. Nowadays, social media engines serve as the dominant source for information on news, current events and important figures (even political ones). Just the other day (while at work) we had an event where the majority of our guests who showed up, heard about us on Facebook or Twitter. Very few had actually heard our promos run on the air or even read it on our website! Another important characteristic of social media engines, is that they are a cohesive force: they intertwine all of this publicly shared info in an easily accessible way.

  2. richilajrand89 says:

    I really like this, you really make some good points. When you said that knowledge of publics is key that is true because if you do not know anything about the public how can you send out mesages to the appropiate audience. I love the fact of how you actually incorporate social media. While dealing with facebook or twitter people do get to select what they want to see and read. When they select what they want to see or read they are actually selecting things that may interest them instead of expanding their horizon. In today’s society, a message will get through whether you may like it or not, this goes in to play with the experts. There are many experts that help social media stay alive, facebook is a whole corporation who monitors their site in order to help messages be seen and shared.

  3. mwil89 says:

    Somebody takes good notes… really though, nice post! I really liked how you added links that are relevant and go along with your blog post. Spell checking is so important, ad i nvr liek to cheak my posts.

  4. nyancatopher says:

    Really good tips! I also like how you mentioned that the people now have more power with the rise of social media. With that, companies need to be very careful when putting out a message. The public has a lot more say in everything now (which sucks for journalist) giving companies a hard time. The public can easily persuade each other, so companies need to work even harder to persuade the public to take action and tactically plan out the message.

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