Author Archives: katiemcdonaldpr

Product(RED)

In today‚Äôs difficult economic times, organizations worldwide are looking to sell more, while having a lower overhead cost; generate more profits with less cost, and develop a loyal consumer base quickly. Because of this, organizations are changing over from a … Continue reading

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Brewlanthropy

Many people in the United States and around the world work a regular 9-5, Monday through Friday job. Some of these jobs are easy, and others are tedious. Starting off the day early is not the easiest task for some. … Continue reading

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Changing Media Relations

One of the biggest advances in media relations comes from social media. More journalists are stepping off the traditional writing platforms and onto social media platforms such as blogs, social networking, and links through independent associations. Because of a more … Continue reading

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Imported from Detroit

Like most women, the super bowl is a time for hosting football parties, socializing, and watching commercials. And one of my favorite Superbowl commercials ever comes from Chrysler. Often times, large corporations use the Superbowl as a time to reach … Continue reading

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The importance of Reseach to a PR PRO

All public relations is planned, therefore it is important to know your audience. The only way to do this, is through research. Research is one of the most complex and difficult tasks of the public relations industry, but it is … Continue reading

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Small Town Specialty Store

One of my favorite things to do when I am not elbow deep in PR homework, working, or getting my beauty rest, is to shop! Some of my favorite places to shop are Victoria Secret, Charlotte Rouse, Newport News, Alloy, … Continue reading

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First Annual Eye Sore

So as many of you know, my place of work often does large scale fundraisers. Recently, one of the largest ones that we have had in a while was for epilepsy awareness. Often times, the sponsoring organization is responsible for … Continue reading

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