Everybody’s favorite bad girl Rihanna is set to have her own reality TV show with the Sky Living HD network, a UK television station, to find Britain’s “next generation of raw, undiscovered designer talent”. Not only is Rihanna going to be appearing in this series, she is also going to executive produce the show. Rihanna has made her mark on the US Fashion scene as the sexy femme fatal from Barbados; not only is her style edgy and exotic but so her her personality. Her style and personality go hand in hand. Every girl aspires to have some characteristics of a Bad Girl such as Rihanna; in the 80’s there was Madonna, the 90’s had Brittany Spears and now theres Rihanna. From a PR point of view these stars are certainly more than just women with addictive personalities and amazing style, they are brands! When you think of Rihanna, you think of cutting edge, whacky, and sexy! As a fan and a PR student I applaud Rihanna on her efforts to continue to build her image and expand her brand.
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