A new invention has hit the market that will help all of those cell phone users that have a battery life of a whopping three hours. The “Juice Box” is a small, wall mounted, electronic device and is very similar to a food vending machine. It is credit card operated and has seven available doors for cell phones to be charged. The Juice Box’s aesthetic appeal is very pleasing as well. It has a modern design with stainless steel and seven doors with a green, glowing light inside of each door. It is very futuristic and eye catching.
To use: simply swipe your credit card, find the appropriate charger cord for your cell phone, connect and close the door. You have unlimited time and when you see your phone is charged, swipe your card again, the door will open, and remove your phone. There is a two dollar flat rate per use or charge.
The idea was actually created by two bartenders in New York who were tired of charging their customers’ cell phones behind the bar. Jack Phelps is the Chief Operating Officer that helped Juice Box come to life.
I think this is such a great idea and invention but it is so simple at the same time. Yes a lot of people carry chargers on them or in their brief case, but there is still a large majority of people always in need of some “juice”. I think the faster Juice Box can gather a PR team and start a campaign, the better off they will be in gaining profit. They hope to eventually gain advertising revenue to overcome the low two dollar flat rate per use.
If I was the PR person for this company I would have a slogan such as, “Always connected when you can’t be”. Another good slogan would be “No Laptop? No Charger? No Problem!” What would your slogan be?