Baby steps

After we graduate, our first client will be our future employers. How are you going to present yourself as a well-qualified PR professional who can serve their needs?

First, we need to understand what they want/need from us.

This article provides a great list of things that the PR professionals are looking for when making the hiring decisions. A group of great experts including agency owners, recruiters and HR leaders from across the country were being asked the following three questions:

1. What’s one skill that every PR pro needs today and why?

2. What’s one PR skill that you see evolving—and becoming critical to success—in the years ahead?

3. What’s the one skill you currently have the hardest time finding in the marketplace as you recruit for new talent?

And here are some key points of what they said:

1. What’s one skill that every PR pro needs today and why?

  • Curiosity
  • The ability to think strategically
  • Solid writing skills
  • Creative
  • Resourceful
  • Understanding of search and how it affects content
  • Understanding of technology

2. What’s one PR skill that you see evolving—and becoming critical to success—in the years ahead?

  • Storytelling
  • Finding linkages between online and traditional media and using those connections to expand the storytelling conversations.
  • To think in concepts and reinforce tactics
  • Writing
  • A better grasp of SEO
  • Reputation management

3. What’s the one skill you currently have the hardest time finding in the marketplace as you recruit for new talent?

  • Patience
  • Strategic thinking within a highly social and information-driven world
  • Experienced professional with traditional media relations, social communications and digital applications
  • Confident client consulting
  • Understanding of the value of research and using what they learn to build relationships
  • Understanding analytics and metrics, and how to measure that to gross margins

What a great list of advice. I highly suggested you all to take a look of the article! All these good points may seem overwhelming for now, but I am sure we will pick up more skills as we build up our work experiences.

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About Eki

Specialties •Publicity •International Relations •Social media campaigns and strategies •Integrated marketing communications •Branding •Adobe Photoshop, InDesign and Illustrator •Vocus On-Demand software
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One Response to Baby steps

  1. mmq99030 says:

    There is a lot of great advice there that will be really beneficial after upcoming graduation. Thanks for sharing!

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