Not Your Average Bear

When making an introduction while in college there are some questions that are, without fail, always asked. Where do you attend? Are you a part of any fraternities/sororities? Number one on this list is the ever classic, what are you getting your degree in?

I am majoring in public relations with a minor in anthropology. About the time I get to the middle of the word, I begin to get those looks of confusion, “…anthro*insert quizzical look here*pology.”

I understand that it is not your run of the mill mixture, but it really does make perfect sense if you stop and think about it. What is public relations? It is our use of the appropriate tools of our trade (media, social media, press release, special events, etc.) to communicate to a specific audience. Granted, this is simply my simple definition to a much larger idea, but it gets the point across.

What is anthropology? It is the study of past and present people and cultures.

Do you see the connection? In public relations, we strive to properly assess our audience type in order to convey the message in the most effective way. By studying anthropology, I have a wider ability to interpret certain aspects of an audience or culture. There are simply some things that work in certain societies that would not work in others.

Anthropology has opened my eyes to public relations in a way that no “run of the mill” minor ever could. I would not trade it for a thing.

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