On Saturday night as Daylight Saving Time steadily approached, I noticed the strange sound of my window rattling and realized the pictures on my desk were shaking a bit. My initial thought was, “Oh Lord there is a ghost in my room,” but as I thought more rationally I knew that was a little ridiculous. I stood staring for a good five minutes then walked to the living room where my dad asked if I had felt anything.
Watching the news a few minutes later, we realized we had experienced the faint tremors of an earthquake that occurred in Oklahoma not too long before. As the evening wore on, I received texts about what had happened and saw post after post on Facebook about the same occurrence.
All of this made me think about how powerful word-of-mouth advertising can be. Because of that, I think it is incredibly important for anyone, whether they be an organization or an individual, to make good impressions and pay attention to what their audience is saying.
It only takes one person to say something negative or positive about a product or organization or whatever for it to move much like the tremors of an earthquake that spread for miles in a matter of minutes. What people say can travel and influence many different people and should therefore be something that we as potential public relations practitioners should pay attention to.