Once again, it is that time of year. As soon as Halloween is over, television ads seem to explode with Christmas related content. Pretty soon people will not be able to turn on the TV, flip through a magazine or browse a website without seeing red and green colors smeared with holiday deals across the page or screen. It is virtually inescapable.
One thing all people need to remember is the date. It is just the first week of November and Christmas has exploded. Even before Halloween was over, there were ads for the holidays popping up. Now that October has come and gone, it has increased 10 fold. It is almost as though Thanksgiving does not exist. The day meant for being thankful for what we have is a mere roadblock on the way to December 25.
Granted, some of the reasons for advertising so early do make sense. With the current economic times, a lot of stores such as K-Mart and Wal*Mart are offering lay away for the holidays. This allows people to pay off their bills gradually. It’s sometimes better and easier for families to handle the financial burden of the holidays if they can deal with the money issues over time rather than all at once.
So now I am going to ask all of you. Is it too early to start Christmas advertising? If it is, when is the right time? I am curious to hear your opinions.