Where’s the beef?!…between public relations practitioners and journalists? It is a known fact in our profession that journalists and PR practitioners don’t get along. This happens in many other industries with certain departments that work closely, but from everything I’ve seen, it’s kind of a one way kind of hatred.
I’ve heard quite a few journalists rag on PR professionals, but not really the other way around. Why is it that journalists don’t like us be we don’t mind them? They get lots of stories from us and we get publicity from them, so shouldn’t it be a win-win situation? I don’t see how they can not like us when we are constantly feeding them ideas for stories.
I feel that we need to work this thing out, journalists and PR practitioners should work together. I have a dream, that one day my children and a journalist’s children will play hand-in-hand. That we will live in a society where journalists and PR people will embrace each others differences! I know this is a bit over-dramatic, but you get my point. Journalists need to cowboy up and realize that we are vital to their success and that we are not out to get them (obviously there may be some exceptions but again, you get my point).