I live in Lee’s Summit and during the last two weeks I have seen what look to be normal trash trucks, but with different messages painted on the sides and backs. There are a variety of messages, but every truck I saw had the website mytrashmyvoice.com somewhere on the truck.
The trucks weren’t anything special, but they did their job in catching at least one person’s attention. After seeing the trucks, I made a point to check out the website when I got home.
Come to find out, it is a campaign to get people to sign a petition against the city council’s decision to consolidate the number of trash haulers to a small handful of larger companies. There are also multiple links available on the website that allow people to e-mail a city council member. According to the website, the city’s plan would eliminate people’s choice of trash and recycling haulers and would put several local companies out of business. The website makes a good argument for their side and about the problems they have with these possible changes.
I feel like this form of promotion can definitely be considered guerrilla marketing. In my opinion, guerrilla marketing can be a great way to gain attention for any cause, product or whatever it may be. It is usually done fairly cheaply and uses creative means and ideas that are unique and interesting. In this case, I expect that this campaign will continue to gain attention because of their cause and because of their creative use of guerrilla marketing.