I’m fairly certain that we’ve all heard the saying something along the lines that “There’s no such thing as bad press.” This essentially says that even if the attention is negative, at least it’s still attention. Wrong.
As I was thinking of what I wanted to write about, I was perusing one of my favorite sites, dearblankpleaseblank.com, and one of them was signed “Sincerely, you are what you advertise.” This got me thinking of how whether or not you realize or think about it, everything you say and do is being judged by the people around you. You might not like to admit it, but everyone judges. You might try not to, but it happens. It’s okay. You can use this to your advantage to keep in mind whenever you are talking to other. Monitor what you say, think about how the other people might hear it.
I have a “friend” that in her head is probably the smartest, nicest, most caring person. Almost everyone else I have talked to thinks that she is arogant, bossy, nosey and rude. She talks bad about almost everyone behind their back and tries to get you to do the same, and gets upset if you don’t share her opinions. She doesn’t think about how she comes off and is completely oblivious to how others see her. For instance you probably noticed the quotation marks around friend. She thinks we’re really great friends, but every time I see her I give numerous signals that I do not want to continue the conversation and I never offer to hang out with her or make any kinds of plans, and always have excuses whenever she tries to make plans. She doesn’t get it.
It is imperative to make sure that you know how you come off to others, how what you say is interpreted. Monitor yourself. You don’t necesarily have to change who you are, just be cautious and conscious of what you are saying and putting out to the world. I went to a conference this weekend about the grad school program I am most likely going into and one of the things that the speakers said repeatedly is to make sure that you NEVER say anything bad about any employers that interview you and to always show appreciation for anyone that has shown interest in you. If they ask for an interview, respond. Even if you don’t want to take the interview, simply let them know you’re not interested at this time. If you do take an interview, send a thank you note. Be polite so that you don’t burn any bridges.
In the PR field we have to be extremely observant of not only what people think of us, but what they think of our company as well. We are there to make sure to preserve their image and find out what changes should be implemented.
Simply put, “you are what you advertise.” There have been many times that advertising has gone wrong, try to make sure that doesn’t happen to you.