When writing for online content, you automatically have to have something interesting or appealing to even stand a chance of being noticed. This can happen a number of ways:
1) Have an Attention-Grabbing Title: Dog Learns to Speak English (This would be attention grabbing if it were ever possible, or at least to me.)
2) Have a Catchy Font Face: Like Bolding Things to Seem Important
Ok, both of those examples may seem kind of stupid, but regardless, they sometimes work. So what happens when a writer is lacking inspiration? Essentially they are immediately lost in the mess of web-writing junk no one will pay attention to. We all have to find a way around this and become innovative.