Is it better to be objective? Automatically I say yes. Objectivity allows for clearer judgement. Objectivity produces fair outcomes. Objectivity does not allow for emotions to take over or control a decision.
But is it awful to be emotional? To feel empathy? Automatically I say no. Empathy is an important character trait. It allows you to put yourself in someone else’s shoes and see situations from a different viewpoint.
I once made an observation that men are more objective by nature, where as women tend to let emotions take the lead. I have come to believe there are exceptions to this rule. I believe public relations is one of those exceptions.
Those in the PR profession, both men and women, need to have a healthy dose of both objectivity and empathy. It is important to have an objective outlook, to say yes and no when necessary. But it is also important to feel for you audience. As said by Audrey Hepburn in “Funny Face,” empathy is “the most sensible approach to true understanding and peace of mind.” With this type of understanding of a situation, PR professionals can best serve their clients.
Are mainly objective in your decision-making? Or do you allow empathy to be your guide? How about a healthy dose of each?