My sister is getting married next month and I have realized how much goes into planning a wedding and how much is needed to make it all come together. With all the wedding planning going on, I somehow caught the wedding bug and began to look at all things wedding online. The thing I noticed the most is that everyone seems to be wedding obsessed. Brides are seeking individualistic and unique products, decorations, venues, dresses, and more as they set out to create their “dream” wedding. There are thousands, most likely millions, of companies all vying for the attention of these brides. Because of that, they have to come up with ways to make themselves stand out. Whether it be through their website or some form of social media, they are figuring out the best way to get the attention and business they seek. Websites and blogs such as weddingchannel.com, theknot.com, greenweddingshoes.com, and oncewed.com, are visually pleasing and usually provide more than one service. Other blogs provide ideas and advice that attract the attention of a wide variety of customers and users. This internet channel provides these companies and bloggers with enormous audiences that would otherwise be nearly impossible to reach. The advantages for this form of communication definitely outweigh the disadvantages. The websites and bloggers can target their audience and they provide a large breadth of choices for that audience. It’ll be interesting to see how this wedding market will continue to change and maybe make it even easier to plan a wedding by the time I possibly decided to get married.
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