PR Ethics


When I think about ethics, words that I relate to it are trust, decisions, public, guidelines, boundaries, truth, transparency, values, action, communication, responsibility, reputation, integrity, and credibility.

Here are the top three ethical elements on my list:

  • Honesty
    Remember the mock press conference we had to do in the Strategic Planning for PR class? It is much easier to tell the truth than to say things with ambiguity. It is important to be honest and keep things in transparency to the public. In the age of Internet and social media, there is nothing we can hide from the word of mouth. We should always communicate with our audience with open, accurate, and truthful information.
  • Action
    As the stated in its Bloggers’ Code of Ethics, “These [the model Bloggers’ Code of Ethics] are just guidelines– in the end it is up to individual bloggers to choose their own best practices.” I cannot agree more. Ethics are just guidelines. It is our choice to do the right thing. It probably takes no more than an hour for us to list our own code of ethics, but it takes a lot of courage to make the right decision when it comes to a real life challenge.
  • Credibility
    For those who have had Dr. Horn’s class before, this quote should sound familiar to you, “At the end of the day, integrity is the ONLY thing we have as a PR professional.” Pointing out ethical violations and standing up against it may cost us a job, but we won’t lose our credibility. It is our responsibility, as a PR professional, to safeguard our own reputation as well as our companies’.  

What elements you hold for your code of ethics?


About Eki

Specialties •Publicity •International Relations •Social media campaigns and strategies •Integrated marketing communications •Branding •Adobe Photoshop, InDesign and Illustrator •Vocus On-Demand software
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One Response to PR Ethics

  1. I think honesty is definitely the most important factor for a PR practitioner to remember. Even if you’re giving your audience bad news, or if you’re talking about something that you’ve done wrong, at least you’re not lying to them.

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