First, watch the 30 second commercial.
“15 minutes could save you 15% or more on car insurance.” We’ve probably all heard this slogan before. It appears on every Geico commercial. Geico uses a common way to capture an audience’s attention: humor. I don’t think I’ve ever seen a serious Geico commercial. However, I dont actually know anyone personally who uses Geico’s services and I have never felt the desire to look into it. It makes me wonder: Do companies waste money on these kinds of commercials? Is this really a good tactic? If not, what is?
Here is another commercial, by Google Chrome.
This commercial left me with a different reaction. I actually might want to try this someday. It was creative and emotional (but serious) and made it seem so realistic and simple. I don’t have Google Chrome, but that commercial made me want it.
Watching different commercials during football on Sunday gets me wondering why certain things appeal to me and why others don’t, what are good strategies, which is better: humor or serious… Commercials are actually interesting when you dissect it like that. Just one way to keep myself entertained while waiting for the game to come back on!