Quality Dadvertisment

Majoring in public relations really changes the way you watch television, more specifically commercials. I can no longer tune out boring, annoying advertisements while I am waiting for my show to come back on. No, now I cannot help but take notice and think about the different strategies a corporation is implementing through their marketing tactics. The following advertisement, therefore, really caught my eye. See if you notice anything peculiar.

A snack company targeting fathers? What is this madness?!

We have all seen the seemingly thousands of annoying commercials with colorful characters and unforgettable jingles targeted at kids. From Heinz’s Green Ketchup to Kraft’s character macaroni and cheese, seemingly every food company has a gimmick to attract children.

Mothers are usually the other target audience for snack food commercials. How many advertisements have you seen informing moms across the country how a certain product will build healthy bones and supply necessary vitamins and nutrients for a healthy child?

Yoplait’s new advertisement campaign, “Dads Who Get It Get Go-Gurt,” is one of the first of its kind in trying to show that in America’s modern family, fathers are doing more, including packing lunches. The success of the campaign is yet to be found out, but rest assured that marketers everywhere will be watching to see if this opens a new advertising frontier.

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2 Responses to Quality Dadvertisment

  1. With this economy, I’ve wondered why ads havent targeted fathers more often. Sure, mothers are the ones who usually stay at home and manage the money, but more and more fathers are staying home these days. Its almost refreshing to see a change in pace.

  2. kkoots says:

    With modern family dynamics changing from more traditional roles, I am surprised that advertising companies have not targeted fathers yet. With the divorce and single parent households increasing, and layoffs too, fathers are becoming more influential and involved in more “traditional female roles”. I think of it as being compared to traditional media sources to internet sources. A new industry that needs to be studied and understood, used to its full advantage.

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