After a long week, I decided I would try to spend a weekend somewhat unplugged. No matter how much I tried, it seemed as though something advertising or PR related slipped into my day. It all started on Friday. While finishing up my week, I was giving a tour to prospective students on campus. Much to my suprise, I ran into a ceremony commerating the victims of 9/11 in the quad. This event and the publicity that went into making it known both in the Warrensburg community and around campus is an example of PR.
On top of that, I run into PR every day at my job. When working with the Campus Visit Office, I am constantly making phone calls and sending out emails to those different prospective students. At the bottom of each email, we attach a signature with a QR code. This is proof that UCM is moving into the newest stages of PR every day.
Going on through the weekend, I logged on to Facebook briefly. All up and down my news feed, there were people “liking” different companies or agreeing to go to different events. Social media is the newest and one of the more common modes of PR. Every time I log onto a social media website I’m almost creating PR for myself. I can’t aviod it.
Finally, today as I have found another example of me being unable to escape the world of PR. I am currently writing a blog. Blogging is perhaps the original form of social media and I am taking part. All of these things accumulate to one thing. PR is all around us if you pay attention. The key is, will we as PR practicioners, be able to lure the attention of our publics in order to make our efforts pay off.