Have you ever had friends asking you to call them sometimes while they have never given you their phone numbers? Then when you see them later on, they blame you for not calling them. Sounds familiar? Those irresponsible finger pointing annoyed me at times.
The same irritation reminds me of the social media icons that companies use to publicize on their print ads, asking people to “find them on Facebook” or to “follow them on Twitter.”
The target audience cannot click on the magazine icon and be directed to the company’s social media website. When people do not know how to find you on Facebook or Twitter, they are not going to spend hours to try looking for the company. Without putting in the URLs or call to action, the little social media icon means nothing but free advertising for Facebook or Twitter.
Communication is both ways.
Simply putting up a status asking everyone how was their weekend and not responding to any of the comments cannot keep your fellowship from unsubscribing you. We all know companies love using Facebook to do free ads or to ask people to re-tweet their marketing messages. And there is nothing wrong with it. The problem is they don’t interact with their followers and fans. The profile page has become nothing but an online billboard. How about the audiences? Oh it’s okay. It only took me 2 seconds to click on “unfollow” or “unlike.”