With more than 10 million people watching the NFL every Sunday, it’s a no-brainer for companies/organizations to invest in television air time. While today, 9.11.11, is no exception, the message companies are sending are different.
The commercials I have seen today haven’t been trying to sell products; they have been in remembrance of 9/11. With lines such as “never forgotten,” and “forever grateful,” these companies are keeping a positive public image by showing that they care about more than turning a profit.
One commercial that stood out to me today was a Budweiser ad. After seeing it I did some research and found some interesting information regarding it. The commercial was originally aired in 2002. Because it was only played once over the air, it is safe to say that Budweiser was sincere with their message and did not produce the ad for any sort of profitable reason. I think it is really cool that Budweiser used the same today that they used following the terrorist attacks. From what I know, the commercial has only been played on TV twice. http://www.youtube.com/watch?v=p4yfivS8SWs
Playing these ads are great for the public image of these companies.