Backing up to a lecture from the week before last, we talked about credibility in relation to publicity. What makes an organization, person, or product credible? I think everyone could come up with a different answer, and maybe a different answer for each (organizations, people, or products).
For some things, I am a pretty tough critic. I have never been very opinionated in politics or government, I think mostly because this coming election will be the first time I can actually vote. When it comes to public figures in politics, it is hard to win my vote or approval. It seems like these days it’s a competition to see who can appear the most credible. (Or maybe who can make the most promises.) But let’s not go there…
As far as organizations go, I admire many non-profits and organizations that are dedicated to doing good. Ex: Red Cross. I don’t think I will ever second-guess an organization like that. The topic/organization my group picked is The Ali Kemp Educational Foundation, which is dedicated to teaching self-defense skills to young women and educating them. This is another example of an organization that earns my trust fairly easily.
Lastly, I want to talk about products. For me, when it comes to products, credibility comes from personal testimonies or ratings. I rely on the opinions of friends and family the most, but a five-star rating from hundreds of strangers says a lot as well. Not to mention ratings by doctors or other professionals (when relevant).