The best glue for the stickiness.

This week we have learned about the six types of message that “stick” to the audiences, including:

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories

What I am more curious though, is how to decide the type of stickiness that we use for the message development. It reminded me of what Dr. Horn used to say in our Strategic Planning for PR class, “Everything is done for a reason.” Will simplicity messages work for the audiences who would like specific and concrete information? Why should we use emotional messages for the specific campaign/commercials/press releases? So how do we know what works best for our audience? The key is, to listen.

To listen to what your audiences have to say about the company, the product or the service.

That also reminded me of what I have learned from my Improving Listening Skill class with Dr. Floyd. We learned about people would switch their attention to something that are highly pertinent to them, like our names.

We need to listen to the audiences’ needs and develop a pertinent message that would catch their attention and stick with them.

Thanks to social media. It created another way to “listen” to what your public is talking constantly about the company and more importantly, what they would want from the company.

Can you think of other elements that help to develop a sticky message?


About Eki

Specialties •Publicity •International Relations •Social media campaigns and strategies •Integrated marketing communications •Branding •Adobe Photoshop, InDesign and Illustrator •Vocus On-Demand software
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One Response to The best glue for the stickiness.

  1. amber0125 says:

    I also think that listening is a great way to understand what will “stick” with your audience. I actually wrote about a similar topic, but instead of focusing on other elements to develop a sticky message I tried to figure out which of the six were most effective. In doing so, I incidentally used the advice you give in this post and asked other people what caught their attention the most. I was able to listen to their opinions and get a better idea of what actually appealed to them.

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