Today I was reading the book “All Marketers are Liars” for one of my Marketing courses. Although Marketing and PR are very different, it is obvious to see they have many similarities. This was particularly apparent when I was thinking about the theme I will be using in this class.
TAKE, the Ali Kemp Foundation, solidifies everything I am learning about both in the book and Publicity. In the book, it talks about how the best marketers use storytelling to get people involved in their product. The Ali Kemp Foundation does this very effectively. They tell the story of Ali Kemp and her abduction so people get interested and involved in the cause.
This all relates to the very essence of stickiness. Storytelling usually involves catchy and “sticky” issues. I’m sure this will become even more apparent as I keep reading.