Stickiness and Storytelling

Today I was reading the book “All Marketers are Liars” for one of my Marketing courses. Although Marketing and PR are very different, it is obvious to see they have many similarities. This was particularly apparent when I was thinking about the theme I will be using in this class.

TAKE, the Ali Kemp Foundation, solidifies everything I am learning about both in the book and Publicity. In the book, it talks about how the best marketers use storytelling to get people involved in their product. The Ali Kemp Foundation does this very effectively. They tell the story of Ali Kemp and her abduction so people get interested and involved in the cause.

This all relates to the very essence of stickiness. Storytelling usually involves catchy and “sticky” issues. I’m sure this will become even more apparent as I keep reading.

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About kellynbaysinger

I'm a junior Public Relations student with a Marketing minor at the University of Central Missouri with a strong interest in blogging every week for class!
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3 Responses to Stickiness and Storytelling

  1. megromer says:

    This reminds me of Narrative Theory. How we are story telling creatures and we respond well to it. A lot of people who have faced tragedies, or start foundations and scholarship funds often do so in response to their own life’s story. Take, for example, Lance Armstrong, Susan G. Komen or Mark Logelin(see http://www.mattlogelin.comfor more info).

  2. amber0125 says:

    It’s nice to see that the strategies and ideas that we are learning in class are actually being used by organizations that exist today. I’m also glad to hear that these characteristics of “stickiness” can actually be used effectively to gain the interest of audiences.

  3. John Peterson says:

    Nice find! I like the correlation between the two. I feel like even though many of fields are considered completely different than what we do for PR they have similar attribute. Advertising, marketing and public relations may be worlds apart but together they make a unified campaign for a company or organization. If the messages don’t line up between them then there are problems.

    For example: Let’s say McDonald’s is trying to promote themselves as more health conscious and have decided to run advertisements for their fruit and walnut salad. Problem is the PR department is currently informing the public that the salad is being pulled off the shelves for the time being. Not this is due to the “crisp” apples, and the ‘juicy red” grapes being poisoned at the farm they are grown on, and whoever is responsible also got ahold of ALL of the cows on the farm too (It’s made up go with it). We have two separate messages going out and customers are going to be confused. I would expect many upset customers in the drive thru line.

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