This post is for all of us wanting to go in to sports PR. This weekend I was just sitting at my apartment watching one of Adam Sandler’s classics, Happy Gilmore. You all should have seen this movie at some point in your life. Anyway, working in the sports industry sound like a blast! I’m sure there are a lot of fun and exciting things to do, but the hard part is when you have to deal with PR disasters like Happy Gilmore. This clip shows what a nightmare Happy is to a publicist, but lucky for his PR girl he turns in to a huge sensation.
Of course this scene in the movie is hilarious, but it isn’t often that making a huge ass of yourself on national television is a good thing. Virginia, his publicist, saw Happy’s problem and turned it into an opportunity. I think that is a good lesson for a practitioner in any field of PR. We always see professional athletes in the media after they do something stupid and it is always cast in a negative light, making it even harder for publicists to fix the shattered public image. Though it isn’t as easy when someone pulls a “Tiger Woods” it is always good to view every PR crisis as an opportunity.