Getting a social media job in 9 steps

“Ragan’s PR Daily” website shares great tips and information on how to retrieve a career in social media.  Not only does it tell you step by step what to do to successfully find a social media job, but it also gives potential titles and salaries that one may work toward.

-Social media editor/publisher(executes specific social media campaigns):   $30,000-$45,000

-Social media analyst(quantifies the success of a company’s overall social presence as well as each specific social campaign):  $40,000-$60,000

-Community manager(manages customer service, marketing, legal, HR, and product development):  $60,000-$90,000

-Social media manager/executive(in charge of a company’s entire social presence):  $80,000-$110,000

This is a great way to see potential careers that are out there and what companies’ expectations are for those who hold these careers.

Here is an overview of the steps to acquiring one of the positions mentioned above.

  1.  Create an Online Presence

This is your way of proving that you know what to do with this space.  When you have an interview with a potential employer, having an online presence already established will look great.  Plus, most social media jobs will be found online.

  1. Practice in All Social Networks

Do not focus all of your time and energy into one particular social media outlet.  Make yourself more marketable by being proficient in all of them!

  1. Be Creative and Relevant

Make yourself stand out from the rest of the applicants.  Employers will want something to make them stand out against their competitors, so bring out your creativity and knowledge of the business so they know you are the right fit.

  1. Professionalism

Chances are, employers will not find your nightlife appealing when they check your facebook page.  Keep photos and comments clean and professional to show that you can manage your potential job.

  1. Know your company

Having a strong knowledge base about the company you are applying with will definitely be a great way to impress a potential employer.  Show them that it will not take much for you to fit in and be productive.

  1. Network

Build connections with other in the social media industry.  These relationships can give you far more opportunities than basic skills will.  Employers will find this extremely impressive when looking through applicants.


  1. Know your programs

Be self-efficient and make sure you are aware of any programs outside of the social networking realm that may be useful.  This shows the company that you will not require any extra training on the job.


  1. Learn the Lingo

Social media jargon should become your language of choice if you wish to impress your company.  Assuming that your interviewer understands it as well, it’s great to show them how much you understand your trade.


  1. Volunteer!!!

A great way to gain experience and references is to help a business out with a social media campaign pro bono.  This extra experience will look great on a resume and prove that you are able to do the real stuff!

Not only could these tips help you find a job strictly in social media, but they will also look great for any public relations application.  Are there any other steps you would recommend to those who are looking for a career in social media?

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3 Responses to Getting a social media job in 9 steps

  1. mmq99030 says:

    I think there is some really important information in this article of which PR students should be aware. Companies and organizations can no longer survive without strategic social media, but the fairly new field seems to be a bit like uncharted territory in many respects. So many people consider themselves “Social Media Experts” because they are familiar with Facebook, Twitter and WordPress, but there is so much more to know! Great tips in this post, hopefully they will help us all in our future job searches.

  2. ryanmarler says:

    Hiring people for that much to deal with social media seems like a waste of money to me. I understand it’s important in today’s world, but I would be the type of person who would have unpaid interns do all of it.

  3. We hear over and over again about how important it is to network ourselves, and be professional. Your post summed everything up really well, and I didn’t realize some of those jobs made so much money!

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