With the ever-growing social media and technological boom that is taking place across the world, the flow of information is now at an all time high. So is the need for many companies and organizations to help control the flow of information and maintain a favorable public image. At theUniversity of Miami, a former athletic booster Nevin Shapiro has admitted to be involved in a huge scandal that rocked the college sports world. We all know that money and sports go hand in hand. Billions of dollars a year are made/spent at Professional sporting events around the world. These athletes are paid for their services and many have lucrative contracts and endorsement deals. On the collegiate level however, these athletes are not paid for their services. Now, the argument of many is that these athletes receive a free education and that is enough. However, behind the scenes, collegiate sports also rake in millions of dollars for universities around the country.
Which brings me to the University of Miami and Nevin Shapiro. Shapiro has now reveled an enormous scandal that has occurred over the last decade at Miami. According to many reports from Shapiro, (who is current behind bars after being convicted in a Ponzi scene in which he stole millions of dollars) both Miami football and basketball programs have broken numerous NCAA rules in regards to player benefits. Over 80 current and former players have received money, prostitutes, cars, clothes, basically anything they needed from former booster Nevin Shaprio. The athletic program at the University is now in shambles as this major PR crisis continues to unfold.
The real issue of this story is about the amateur status of college athletics. This is a major PR image problem for all universities as well as the NCAA. They want their players to remain amateurs so the universities can still maintain their tax-free status that amateurism provides them, as well as basically not having to pay their employees for the work they do for them, while they rake in millions and millions of dollars a year in ticket sales and television revenue. The impact of the Miami scandal has really just opened up a bigger can of worms for universities across the country. Athletes now are tempted and influenced by outside agents and in the case of Miami, people like Nevin Shapiro, who threw around millions like he was trying to make it rain at a strip club. The major PR crisis has now shifted from one University in Florida, to every college in the country as well as the NCAA as an offical governing body of collegiate sports. What can or has to be done to repair the broken image of collegiate sports?