PR Must Lead

Public Relations practitioners are born leaders.  In order for them to be successful, they must often be the first so others will follow.  I will discuss the three skill sets that pr practitioners share with leaders in general.

  1. Conceptual Skills

Conceptual skills give a person the ability to analyze, anticipate, use sound judgment, and see the big picture.  Like a leader’s followers, pr practitioner’s clients, companies, bosses, and employees depend on the practitioner to make good decisions.  If the public relations person is not able to see the big picture, it puts everyone and everything involved at risk.

2.  Interpersonal Skills

 Interpersonal skills involve the relationships between people.  A leader must have good relations with his or her followers in order to be successful.  Having successful relationships includes being empathetic, having good communication, and being dependable.  These qualities give practitioners the benefit of being trusted by their clients, supervisors, and employees which is essential for success.

 3.  Technical Skills

 Technical skills are the ability to know one’s trade.  A good leader must be self-aware of what his or her capabilities are.  In public relations, a practitioner who cannot speak should not coach their CEO for a press conference.  Practitioners must have strong technical skills in their area of expertise so others may know what is expected and required.


These common skill sets prove that pr practitioners must consider themselves leaders.  They must lead so their audiences may follow by example.

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One Response to PR Must Lead

  1. dsl03110 says:

    I agree with these three skill sets. But being a trend setter? I’m not that sure that should be a bigger part of our position. Yes, we should recognize the trends that are happening and be able to vocalize to our clients what is happening in the world. But if our clients are wanting to start a new trend, we should have the capabilities to understand how effective a trend would be for them. Because if that trend isn’t successful, then we are out of a job for not speaking our opinion.

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