Prior to gaining knowledge about the Public Relations field I always used to think that the words celebrity and publicity just went together. They sounded good together; like they were a pair. Now, after spending the past three years as a PR major and learning what the profession is all about, publicity can really be for anyone, anything, any organization, message, or cause.
Over the past 10 years, I can think many leading stories that were national and even global headlines in which celebs were involved in. While some might believe there is no such thing as “bad publicity”, I remember quite well stories involving professional athletes such as Kobe Bryant, The Governator, and of course, maybe the biggest celeb scandal of all…Tiger Woods.
However, in many cases, I think celebs bring a huge following for causes. Oprah, U2’s Bono, Bruce Springsteen, Brad Pitt, and Chris Rock are all celebs that get messages out to the public regarding causes and raising relief for natural disasters such as Katrina, Haiti, and the tsunami of Sri Lanka in 2006. I think in instances where publicity is needed when celebs are involved gain the attention of the public. People are in tune to what celebs are actively involved in. They read the tabloids and take interest in the lives of superstars. For example, I remember several years ago watching the “Jay-Walking” portion of the “TONIGHT SHOW” with Jay Leno. He asked several contestants to identify former VP Dick Cheney- and shocker…most of them couldn’t do it. But when asked to identify Justin Timberlake or Brad Pitt, sadly many of them were able to identify a celeb faster and more frequently than a member of their own government. With this being said, I think that having celebs aid in cause awareness and gaining publicity for things such as Aids, Heart Disease, Poverty, and natural disasters it gains the attention of a larger audience, gets the message out and creates positive awareness. For more information about how celebs help get the message out please see the following article from Mashable.com