Keeping a bite in Apple

One of the biggest headlines last week was Steve Jobs resigning as CEO of Apple. To hardcore Apple buffs – like me – a little spark in our heads trigger a tiny sense panic as though the end of the world has come upon us. It’s only a little feeling, yet it lingers in our thoughts, just like a Harold Camping’s prediction of the end of the world. Everyone in their right mind knew it wasn’t going to happen, but there was still that lingering thought of “what if” and we all waited in anticipation for the day to come to finally get some reassurance. It’s the same with the news on Jobs and Apple. We know that everything will be okay, but we don’t quite believe it and are waiting for some reassurance.

Tim Cook is now taking Jobs place as CEO. Jobs will still serve as a chairman of Apple. What does this all mean? Well, little does the public know that Cook has been acting as CEO since January while Jobs was on medical leave. Since then, Apple has still been very strong with new products coming out. However, now that Jobs is officially stepping down, Apple’s image will start to change. How will Apple convey this message of, “calm the heck down, everything will be totally fine”? Time to bring in some PR work! Apple will really need to step out with some strong and positive publicity. Why has Apple been so strong in recent years? Many people point there fingers towards Jobs. His passionate, charismatic, and assuring personality made people believe in him and Apple. His ability to step out with amazing products made people wanting to come back for more. Losing him means losing the face of Apple, so as a company, Apple needs to really step out in place of Jobs.

Let’s take this step-by-step of how Apple should be handling this situation:

  1. What action is wanted? Basically, Apple wants to keep their loyal customer base, and draw more customers.
  2. Who can make it happen? Tim Cook will need to step up in Jobs place and convey this message. Whenever there was a big announcement, Jobs was always the one to convey the message. The public will expect Cook to do the same. Cook will need to get together with the rest of the Apple team to figure out how they can convey this message. The public will then have to choose whether or not to take action.
  3. Why take action? Apple would like to continue being a strong entity, taking over not only the PC world, but the world of consumer electronics. Apple’s cutting edge technology has been changing the world and people’s lives, and if I were Apple, I would like to continue that trend. Also, it’d be nice to continue making loads of money.
  4. What’s the mutual satisfaction? Customers are really satisfied with their products, Apple makes money. This has been pretty simple, but with Jobs stepping down, this will be a tough task. Apple will need to not only continue to make great products that customers will love, but have a strong and reliable image.
  5. What’s the message? It’s not much of what the message will be, but how it will be given. We’ll just have to wait and see what Apple will say and do…

Apple will have a heavy task and will have to do a lot of PR work to get this message across. There hasn’t been much of a word from Apple yet, so we all have to continue waiting with this glooming anticipation. Will Apple fall from the loss of Jobs, or will it rise? 

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8 Responses to Keeping a bite in Apple

  1. I think Apple will be able to keep their loyal customer base. While some people might not like Cook as much as Jobs, they will most likely remain loyal to the brand. Also, I agree that Cook has some giant shoes to fill. He needs to step up and be available to the public, as Jobs was for so many years.

  2. It’s interesting that Cook has been acting CEO since January, I was not aware of this. In reality, I think Apple will go on as always and little will change, and if any, I think it will be for the better. A lot of people are afraid of change, so positive PR tactics will most likely follow.

  3. ryanmarler says:

    I honestly think nothing will happen to Apple’s fan base just because Jobs resigned. Heck, I didn’t even know who Steve Jobs was until about a year ago. Apple will continue to come out with great products without Steve Jobs.

    • mat11160 says:

      I cant believe Jobs is resigning, understandable the pressures and everything but you would think a few million dollars a year would be enough to compensate that. As to their fan base I highly doubt people will boycott the iphone 5 or ipad 3 just because jobs is gone

  4. This is a good topic. With the economy today, consumers and investors are extremely concerned with how they spend their money. The stock market has gone up and mostly down for years now, and any negative news can send a stock spiraling downward. Steve Jobs resigning could of been a huge issue for apple and their investors. It is important for them to reassure the compaines success in the future

  5. rms33390 says:

    I was extremely interested in this blog. I am in love with Apple products as well. I agree with my classmates above who believe that Apple’s consumer and investor base will stay strong during this transition, thanks to the brand’s reputation of quality and reliability. While Jobs will be missed, Apple’s upcoming products will most likely steal the interest from this transition.

  6. scottspiegel says:

    Apple has a desirable product, they wont have any problem turning a profit quarter to quarter. I think one problem that may arise is an internal struggle. It could be similar to when Howard Schultz stepped down as Starbucks CEO. During the time of Jim Donald, Starbucks began to stray from it’s values as a company. Following several years of steady losses, Schultz decided to return as CEO. While I don’t necessarily see Apple having a struggle that leads to losses,I think the struggle could be the new management and communicating properly.

  7. I was actually aware that Cook had been filling in for Jobs in his absences, however I was surprised when I saw the “Steve Jobs Resigns” article plastered on my home AOL page.
    As soon as I hopped on Facebook, my home page was flooded with statuses (from mostly my PR friends/professors) exclaiming similar disbelief. I asked one of my friends, “Did you hear about Steve Jobs resigning?” and she said, “Who’s that?” That conversation died pretty quickly.

    Looking at this optimistically, I feel Apple will, at minimum, hold its current customer base and, more likely, continue to expand. Cook has been unofficially acting this role for quite some time now. Plus, Jobs is still actively involved and an employee of Apple; it’s not like he abandoned Apple and hopped on a plane to retire in Costa Rica or anything. Whatever unforeseen looming tragedies Apple potentially faces now, as of the official name plate switches, are no different than when CEO was before Jobs’ name.

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