Garnering Change, the Hopes of PR Practitioners

Since I began understanding what Public Relations was, it has been apparent that change is what every person practicing PR hopes for. A lot of this starts with Publicity. There are many key things under this category discussed and agreed upon in class as to what Publicity means:
1. interacting with the public daily
2. getting attention
3. attempting to control situations
4. using strategies and tactics to get what you want
5. use the media as you need

Now, what do all of these things mean? For one, there are many different approaches to using Publicity. Secondly, we are all trying to persuade when we work. Persuasion is a powerful tool for PR people, and getting the results wanted out of it is difficult. People are opinionated and are not easily swayed to new ideas. All companies are trying to persuade everyone in the public to invest in their product daily. Knowing the jist of what persuasion means is not enough to influence people anymore. Today, we have to be innovative and think of every possible situation that can and will go wrong to even stand a chance. Hopefully, as I continue down my educational path, persuasion will be easier for me.

http://www.youtube.com/watch?v=2NK0WR2GtFs

Advertisements

About kellynbaysinger

I'm a junior Public Relations student with a Marketing minor at the University of Central Missouri with a strong interest in blogging every week for class!
This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

5 Responses to Garnering Change, the Hopes of PR Practitioners

  1. mmq99030 says:

    I think the term “Publicity” can mean a different thing for every organization or public relations practitioner. A lot of research is clearly necessary in order to better a publicity plan. In addition, drafting clear, appropriate and strategic objectives will help make the change you want to see for your client. I believe all five of the things you list as definitions of publicity are correct. It is obviously essential to PR, and any program or campaign, to garner positive change. Doing so seems to be tricky, but possible if publicity is correctly implemented.

  2. I agree! Everyone in PR is trying to persuade someone. It feel like it gives PR practitioners a bad name as “spin doctors”, but it really is the nature of our job. I also hope to get better at the art of persuasion through my studies.

  3. I completely agree with this. Dealing with other people’s ideas and opinions are very important to PR. Maybe the most difficult thing about PR is the persuasion to want a product.

  4. mmq99030 says:

    I think the term “Publicity” can mean a different thing for every organization or public relations practitioner. Drafting clear, appropriate and strategic objectives will help make the change you want to see for your client. I think all five of the things you list as definitions of publicity are correct. It is obviously essential to PR, and any program or campaign, to garner positive change. Doing so seems to be tricky, but possible if publicity is correctly implemented. A lot of research is clearly necessary in order to bettering a publicity plan.

  5. mwil89 says:

    Now we need to tackle if all publicity is good publicity? Like if I got naked and ran down main street with http://www.cashforgold.com on my belly if it would have a positive impact or not. If you think about it, people will always remember it… lol

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s