Since I began understanding what Public Relations was, it has been apparent that change is what every person practicing PR hopes for. A lot of this starts with Publicity. There are many key things under this category discussed and agreed upon in class as to what Publicity means:
1. interacting with the public daily
2. getting attention
3. attempting to control situations
4. using strategies and tactics to get what you want
5. use the media as you need
Now, what do all of these things mean? For one, there are many different approaches to using Publicity. Secondly, we are all trying to persuade when we work. Persuasion is a powerful tool for PR people, and getting the results wanted out of it is difficult. People are opinionated and are not easily swayed to new ideas. All companies are trying to persuade everyone in the public to invest in their product daily. Knowing the jist of what persuasion means is not enough to influence people anymore. Today, we have to be innovative and think of every possible situation that can and will go wrong to even stand a chance. Hopefully, as I continue down my educational path, persuasion will be easier for me.