The Swiss Knife of Public Relations

As we all know, public relations covers a wide variety of duties. It seems to me though, that Monroe’s Motivated Sequence leaks into almost all of these duties.

Let’s review the sequence:

1. Grab the audience’s attention!

  • Be it flare, humor or scare tactic. Find a way to draw them in, and do so quickly.

2. Make the audience want it. Present them with a need.

  • Why is your message important to them? Will it save their life? Will it increase their knowledge? Give them a reason to continue listening.

3. Give the people satisfaction.

  • Now is the time to present the solution. You have the audience’s attention, you have presented them with a problem, now tell them how to fix it. The solution is the product or service that you are offering. This step should be mutually beneficial. The audience has a way to solve their need and you are the answer. A classic win-win situation.

4. Provide additional motivation through visualization.

  • Inform the audience of consequences if they do not act.

5. Call to action.

  • Here is where the audience is asked to take the next step. Call this number. Visit this store. Buy these tires. Whatever you as a PR practitioner hope to promote should be laid out here like a trial of “bread crumbs” leading the audience to the answer. Always give them a way to take action.

Do you see it? That’s right. This sequence can fit into practically every public relations facet. It is used when writing press releases, organizing events, even in writing blogs. Used for both the client and the consumer. Monroe’s Motivated Sequence has a hand in it all.

What other ways have you used Monroe’s Motivated Sequence?

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3 Responses to The Swiss Knife of Public Relations

  1. mmq99030 says:

    I completely agree that Monroe’s Motivated Sequence is essential to public relations, and many more areas as well, for that matter. In fact, it was not a in PR class that I first discussed this model, but a public speaking course. My instructor outlined the same five steps in order to give a successful speech, whether it be informative or persuasive. I hope that learning to implement this sequence in speech-writing has provided me with a solid background that will be easily help me in publicity as well.

  2. ryanmarler says:

    I learned and used MMS in my public speaking class. In PR, as well as in my public speaking class, the most difficult step would have to be making the audience want it. For me, I have always put more effort into that step than the other four.

  3. yxl81090 says:

    Thanks for the review! I appreciate that you added some of your own explainations to each point and kept that organized to read. I first learned the Monroe’s Motivated Sequence from the Dale Carnegie course when we had to do a persuade presentation in class. The sequence was very helpful for our group to outline the presenation.

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