Harnessing the Power of Social Media

Anyone currently studying the art of public relations has inevitably had the increasing importance of social media drilled into their heads.  Facebook, Twitter, YouTube, Blogger, LinkedIn and countless other sites are becoming more and more crucial to the corportate world. If you are not on-board, you are already behind.

What has not been quite as evident is how to harness the power these sites exude for good. One may ask, is all social media created equal?

And the answer would be a loud, resounding NO.

So how do you decipher between the Good, the Bad and the Ugly? Lleyl Black’s article Five Killer Social Media Tips, available on Mashable.com, is a great way to start.

  1. Anticipate and join Twitter conversations. 
    No one expects you to be a mind reader, but knowledge of current events can really help your online presence. If a big event such as the Super Bowl or an election is coming up, make your tweets relevant to those topics. By implementing popular hashtags, you just might find some new followers. Also, respond to other popular user’s tweets! Do not be shy, get in on the conversation.
  2. Write tweetable press release headlines.
    This speaks for itself. If you can drum up audience interest in 140 characters or less, your writing may penetrate a whole new target audience.
  3. Turn your blog into a social news wire.
    Not everything your client/organization does requires a press release, but that does not warrant it as irrelevant! Keep your followers informed.
  4. Develop social news backgrounders.
    New backgrounder sites allow PR professionals to supply reporters with more information than ever. While you can only say so much during a pitch call, new websites such as Delicious allow you to compile links and articles relating to the story you want covered. Help make busy reporter’s lives a little easier.
  5. Use new aggregation services.
    Finally, as you are inevitably swamped with accounts and pages to keep up with, social media has even made managing social media more convenient! Site such as Netvibes allow you to compile all your sites into a single dashboard.
Following these steps will help increase your client/organization’s social media presence. For more information, read the original article on Mashable.com
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4 Responses to Harnessing the Power of Social Media

  1. megromer says:

    It’s funny, when I chose my major 4 years ago, I didn’t think it had anything to do with social media. Then it slowly started to creep in as the social media explosion has happened over the last decade. Professionals I have spoken to are curious how much social media is playing into our curriculum. I wouldn’t go so far as to say it has completely permeated it, but it does play a big part. Mashable, as always, has good technology tips and I didn’t even know about points 4 or 5, and will definitely have to check those out!

  2. I had never heard of Delicious or Netvibes either! Thank you for the links though, because I have now checked both sites out. Netvibes looks extremely helpful. I also noticed their wide range of customers (including L’Oreal and HP). Delicious was a little confusing to me, it reminded me of StumbleUpon.com (one of my favorite places to explore the web).

    It’s true though, social media is only getting bigger…can we say “Google +”?

  3. rms33390 says:

    I believe it won’t be long before the Social Media course is required in UCM’s Public Relations’ course plan. With social media changing as much as it does, it is nearly impossible to keep up without instruction. I hope everyone gets a chance to take it so they are able to keep up to speed with the rest of the world. I also had never heard of Netvibes or Delicious, another case to prove my point above.

  4. mwil89 says:

    Nice read! I love the link for the five killer social media tips. Really there needs to be a class in the handbook that can be taught to prospective PR majors. I literally just got into twitter and am still working out what is tweet worthy and how to expose as many people as I can to my tweets. Netvibes is a nice find, thanks for posting that!

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